Arlena Khachatryan, a fashion designer, started her way in the industry from the time she was studying in Florence. There was shaped her style and vision that continued to develop and upgrade here in Armenia.

So recently while working on new collections and fashionizing things around she realized that reached the point when she needed to have recognizable logo and a strong brand.

We created a logo that can live a long life and remain actual in decades, when it becomes well-known among wider and wider masses of admirers.

The logo is constructed by stylizing the designer’s initials “A” and “K”. “K” is rotated and already includes in itself the other initial “A”. The whole logo is framed and is of quite minimalistic style. But while creating it we were thinking a step ahead, on usage of the logo, its realization and implementation. We thought and saw that it will look premium whether it is embroidered on the clothes’ label or printed on the shopping bags and other brand elements. The classy and fabulous combination of black and gold also seems to stay eternally fashionable.

Client: Arlena Khachatryan

Type: Logo Design | Branding

Country: Armenia

Year: 2016

Art Director: Eduard Kankanyan

Designer: Ani Tarjumanyan, Eduard Kankanyan

Project Manager: Karen Babajanyan