After 27 years of operating, first registered bank in Amenia, Prometey Bank decided to go for global changes and total rebranding. They even dared to change name and logo. After their new name was born and the logo was designed they came to us to complete their redesigning and create a guideline to bring to life so different and brand new design. We created detailed, easy to use, helpful and qualified guideline that would cover almost any question concerning corporate style and brand adaptation in physical space. The main sections it has are Logotype, Visual Image, Corporate Standards, Corporate Design and more technical section, prompt for registering the trademark and contacting us in case of further questions. Besides design adaptation we were eager to create brand pattern that would fit new ideology of the bank.

New vision of Evoca bank is to see itself as an innovative and progressive bank that from now on will operate in “Mobile First” format. So while working on the whole brand image and every brand element separately we kept that in mind to keep the brand attractive both online and in physical space. We wanted the brand to talk for itself from the outdoor signs, banners, ATM machines, plastic cards and any other promotional materials. And what was more important to have UI Kit with webpage design and App icons that put the endnote in this rebranding story.

Client: Prometey Bank

Type: Branding

Country: Armenia

Year: 2017

Art Director: Eduard Kankanyan

Designer: Ani Tarjumanyan, Eduard Kankanyan, Lilit Geghamyan

Project Manager: Masha Hayrapetyan

Branding Director: Karen Babajanyan