Client: Business Club for Impact
Business Club for Impact (BCI) is a nonprofit membership-based organization working to mobilize every sector of society in Armenia - government, business, nonprofits and the public - to be a force for good. It began in summer 2017 and right from the beginning it has brought a new approach to business networking in Armenia. So now it was time to bring something new to their brand image. What we did first was bringing to front and putting accent on “impact” and then creating agile shapes with trendy purple and sky blue. The purpose of this was making it maximally close to the club members who get different business opportunities, business promotion, regular training sessions and many more benefits to make their impact.