Client: Fashion & Design Chamber of Armenia
“I love black because it affirms, designs and styles…” once was said by Ives Saint Laurent. So could we choose any other color than black as a base of the logo and the corporate identity? Nope. But we also know that “women who wear black live colorful lives” so we added some. The colored geometric figures that form “F” (for the fashion) depict the patches left after creative process of fashion designing but also reflect the main purpose of Fashion & Design Chamber that is uniting young fashion designers under one roof to contribute to the development of fashion in Armenia. For the first Fashion Forum taking place in Armenia organized by FDC we created a series of posters by tightly cooperating with the founders of the Chamber. The concept that laid in the base of the design was clothing the mostly known statues of Armenia in couture by the member designers of FDC and popular casual designed by non-members.